ITP 2.1: Why you won’t make your advertising targets, but will finally understand how cookies work
Last February, Apple introduced version 2.1 of their so-called Intelligent Tracking Prevention (ITP) causing major impact on a number of fields: A/B testing, analytics, affiliate marketing, conversion tracking and most importantly remarketing. The short version is you won’t be able to target Safari users after seven days. The long version takes us back to the internet in the ‘90s and makes you rethink the results of your online ad spend.
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