- Why Google’s new GTM server-side tagging solution is a big win-win for both your website and Google. Just a few days ago Google released a new version of their tag management system: Google Tag Manager Server-Side. Here’s why it’ll have a massive impact on analytics, advertising, A/B-testing, privacy and Google’s own cloud solutions. What on earth is server-side tagging and why do I need it? Continue reading...
Beyond Measure
Hi! I’m Dumky, author of The Fundamentals of Analytics Engineering. I write about mostly technical topics related to analytics and data.
